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Schoettl Marie-Eve
Schoettl Marie-Eve
Creative director at Betc paris
Paris, Francia
Modifica
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TitoloA Journey Through Time
Agenzia
Campagna Celebrate the 50th Anniversary of the Royal Oak
Cliente Audemars Piguet
Marca Audemars Piguet
Data di Prima Diffusione/Publicazione 2022 / 4
Settore Orologi
Filosofia Picasso said "it takes a long time to become young" - Since its launch on April 15, 1972, the Royal Oak, the flagship model of luxury watch brand Audemars Piguet, known for its trademark octagonal design, has been a symbol of audacity, a refusal to capitulate, and the freedom of spirit felt by those driven by the impulse of youth. Today, even with constant innovations and ever-changing aesthetics, the Royal Oak is a symbol that has stood the test of time by remaining “forever young”. To honor the 50 years of continuous innovations to this iconoclast turned cultural icon, Publicis Luxe has created an immersive journey into the heart of the cultural trends that have shaken up and enlivened the fields of contemporary art, architecture, design, music and more from 1972 to almost tomorrow. A Journey Through Time was produced by the Temple Caché collective, which meticulously reconstructed the pop cultural iconography of each decade, using the Royal Oak's iconic octagonal design as a point of passage.
Tipo di Media Interattivo
Lunghezza
Executive Creative Director
Executive Creative Director
Creative Director/ art director
Associate Creative Director/Copywriter
Art Director Assistant
Creative Director
Agency
Music Creative Director
Music Producer
Account Management
Account Management
Production
Production
Art Buyer
Casa di Produzione
Director
Director
Director
Direction
Casa di Produzione
Partner/Executive Producer
Partner/Executive Producer
Post-production Producer
Post-production Producer
Post-production Producer
Music
Digital Production
Photographer
Photographer's Agent
Stampa
DOOH Production
DOOH Production

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