| Titolo | Bottle Shape |
| Agenzia | Publicis Italy |
| Campagna | Feel It |
| Cliente | Coca-Cola Company |
| Marca | 46664/Coca-Cola |
| Data di Prima Diffusione/Publicazione | 2020 / 2 |
| Settore | Soft drinks, acque toniche |
| Trama | Only a logo and a title are needed to make the invisible visible. |
| Filosofia | Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. |
| Tipo di Media | Poster |
| Worldwide Chief Creative Officer | Bruno Bertelli |
| Chief Creative Officer | Cristiana Boccassini |
| Executive Creative Director | Davide Boscacci |
| Associate Creative Director | Stefano Zanoni |
| Copywriter | Stefano Zanoni |
| Creative Supervisor | Roberto Ardigò |
| Art Director | Roberto Ardigò |
| Client Supervisor | Lorenza Montorfano |
| Client Services Director | Benedetta Virga |
| Group Account Director | Mirjana Slavkovic |
| Account Supervisor | Alberto De Simone |
| Art Buyer | Caterina Collesano |
| Post Production | B612 |
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