Maya McDonald
Advertising Manager at Kraft Heinz
New York, Stati Uniti
TitoloGhoul-Aid - Haunted House
Agenzia
Campagna Ghoul-Aid
Cliente Kraft Heinz
Marca Kool-Aid
Data di Prima Diffusione/Publicazione 2019 / 10
Settore Succhi e bevande alla frutta
Trama To bring back the limited time only 'Ghoul Aid' for Halloween this year, Kool-Aid has released a fun (and very spooky) spot to haunt viewers across the internet this week. Known for crashing cultural moments, the Kool-Aid Man has been hiding in a haunted house ready to scare incomers just in time for Halloween. While Kool-Aid’s brand content tends to fall more in line with lighthearted positivity, this spot is an unexpected twist of a spooky narrative that ends with Kool-Aid Man bringing the unapologetic fun to the scene, and some Ghoul-Aid Jammers!
Tipo di Media Interattivo
Lunghezza
Brand Manager
Associate Brand Manager
Associate Brand Manager, Marketing
Social Media Manager
Casa di Produzione Vaynerproductions
Group Creative Director
Associate Creative Director
Associate Creative Director
Copywriter
Copywriter
Art Director
EVP
Vice President (VP)
Account Director
Senior Account Executive
Project Manager
Agency Producer
Director
Editor / Colorist / Sound Designer
VP, Integrated Strategy
Director, Integrated Strategy
Associate Integrated Strategy
Director Paid Media
Manager, Paid Media
Senior Media Analyst, Paid Media
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