Saudi Telecom Company - "Sarah. The Game Changer"

J. Walter Thompson Riyadh

J. Walter Thompson Riyadh Riyadh, Arabia Saudita

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Marca: Saudi Telecom Company
Paese: Arabia Saudita

Cliente: Saudi Telecom Company

Titolo	Sarah. The Game Changer
Agenzia	J. Walter Thompson Riyadh
Campagna	Sarah. The Game Changer
Cliente	Saudi Telecom Company
Marca	Saudi Telecom Company
Data di Prima Diffusione/Publicazione	2018
Settore	Servizi per la telecomunicazione
Filosofia	When it comes to Internet speed in Saudi Arabia, the Saudi Telecom is King. Having dominated the category for a long time, the telco wanted to cement its dominance by growing its customer base. In a landmark year for women in the Kingdom which saw a rise of new freedoms, there’s also been a rise of female gamers who’ve been silently entering this male-oriented industry. In this film, we feature Sarah, a young female driver who never lost a drag-race. The film was banned on 15 December 2018. Seeing a Saudi female driving was unusual a year ago – so imagine seeing a film of a Saudi female drifting on the road. Local authorities felt that the film went overboard in its content. So after several discussions with them, we finally reached an agreement. The solution to cut down on the scenes were our lead driver was distracted– and we ended our film with a message specifying that speed should be extreme only online. This was released on 1 January 2019.
Tipo di Media	Televisione
Lunghezza	92 seconds
Chief Creative Operations Officer	Chafic Haddad
Executive Creative Director	Rayyan Aoun
Creative Director	Amr Wagih Mergawi
Copywriter	Noor Wafa
Art Director	Max Dipasupil
Copywriter	Yazeed Alharthi
Head of TV Production KSA	Joe Aboudaher
Head of Strategic Planning KSA	Dana Alkutoubi
Planner	Rabie Hassoun
Associate Business Director	Jad Haddad
Account Director	Ziad Rayes
GM Marketing & Communications	Ahmed Alsahhaf
Traditional Media Director	Faisal Alsaad
Production House	All Over
Executive Producer	George Ghaya
Director	Ahmed Hussein
Post-Prodcution	Lizard