Live2020 - "Save the clubs. Wear the clubs."

Happiness Brussels, an FCB Alliance

Happiness Brussels, an FCB Alliance Bruxelles, Belgio

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Titolo	Save the clubs. Wear the clubs.
Agenzia	Happiness Brussels, an FCB Alliance
Campagna	Save the clubs. Wear the clubs.
Cliente	Live2020
Marca	Live2020
Data di Prima Diffusione/Publicazione	2020 / 12
Trama	Live2020 is the solidarity fund set up by the Belgian live music sector to support colleagues in financial difficulties. Today, ten well-known and up-and-coming Belgian designers and visual artists today launch the Live2020 Collection. The Live2020 Collection is a collection of "Venue T-shirts" instead of band T-shirts. Everyone already has a favourite band shirt, but today more than ever, also our live clubs need their fans. The clubs - and everyone working there to facilitate live music - have been hit hard. They are currently struggling to survive the second lockdown. With the Live2020 Collection, the creative sector needs to raise additional resources for the Live2020 Fund in order to increase support for live venues and clubs. The collection of T-shirts are absolute collector's items. Each of the T-shirts’ artwork was done by a leading Belgian designer or visual artist.
Tipo di Media	Integrated Media/360 Activation
Lunghezza	40 seconds