Laetitia Biel

Laetitia Biel

Senior Manager - Global Brand Strategy at TF1 Group / TF1 Publicité
Paris Area, France, Francia

Riassunto

Love to help a brand grow and glow, whether in-house or in agency.
Building Brand assets and Brand awareness experience.
Brand Experience and Brand Content expertise.
Creative spirit & Business-minded.
Early-trend observer & out-of-the-box thinker.
Customer focused & Solutions oriented.
Listener & speaker.
Team-player & open-minded manager.
Let me be your best bet.


+15 years experience.
Key Skills :
-Global Brand Marketing Strategy
-Integrated Brand Comms (ATL & BTL) / Social media
-Brand Content, Editorial, & Experience (OOH)
-Branding and Brand Assets / Brand Development & Licensing
-Loyalty Programs / CRM
-Partnerships / Events & PR / Sponsorships & Celebrities Endorsements
-Client Servicing / Sales & Account Management / Business Negotiation
-Team Management/International exposure and experience

Positions

Directrice de clientèle Senior- OPS et Brand Content
TF1 Publicité
Francia
November 2016 - Present (7 anni 4 mesi)
Head of Marketing Communication & Developpement
TF1 Entertainment
Francia
March 2016 - November 2016 (8 mesi)
Senior Loyalty Marketing & Comms Manager
Citi Australia
Australia
September 2015 - December 2015 (3 mesi)
CDD de 4 mois pendant un congé sabbatique à Sydney, Australie.
Head of Marketing Communication & Business Unit
TF1 Entertainment
Francia
February 2007 - April 2015 (8 anni 2 mesi)
Responsable Marketing Fidélisation et Partenariats
e-TF1
Francia
June 2006 - January 2007 (7 mesi)
Responsable Marketing Partenariats et RP
RATP
Francia
January 2003 - May 2006 (3 anni 4 mesi)
Brand Manager "Imagine R"
RATP
Francia
May 2001 - December 2002 (1 anno 7 mesi)

Education

Master Marketing Communication

DEA Droit de la propriété intellectuelle

Master Droit privé et Droit international

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