Designer
at
Motherland
| Titolo | When you can read everything, it changes everything |
| Brief | Suas is a charity that helps children learn to read. They told us “being able to read changes everything.” Literacy skills give children one of the most important tools to help them break out of generational cycles of poverty and disadvantage.The two-sided newspaper ad contains a story, half of which is printed on one page and the other half is printed on the back. When the page is read without light the text tells the struggles of an illiterate child, however, when held up to the light the message revealed is a positive one of what can be achieved when you can read everything.Suas has helped over 3,300 children from disadvantaged communities to improve their literacy skills and trained over 4,500 volunteer mentors to support them.We wanted to show the power that literacy has to change the lives of children. Learning to read and write can open up a world of opportunities for children and impact greatly on their self-esteem. To bring this idea to life we utilized newspaper print to deliver a powerful message: “When you can read everything, it changes everything”. |
| Agenzia | In The Company of Huskies |
| Campagna | When you can read everything, it changes everything |
| Cliente | SUAS Educational Development |
| Marca | SUAS Educational Development |
| Posted | Novembre 2018 |
| Settore | Fondazioni caritatevoli, Volontariato |
| Trama | SUAS Development is an NGO working to address educational disadvantage since 2001.Since then, we’ve directly supported over 12,000 children in India, Zambia, and Kenya and trained over 1,200 Suas volunteers to work as teaching assistants in some of the worlds most marginalised, under-resourced communities.Here in Ireland, we’ve helped over 3,300 children from disadvantaged communities to improve their literacy skills and we’ve trained over 4,500 volunteer mentors to support them. |
| Tipo di Media | Stampa e stampati |
| Creative Director | Damian Hanley |
| Copywriter | Niamh Ryan |
| Art Director | Emily Blaney |
| Graphic Designer | Emily Blaney |
| Account Executive | Cillian McSweeney |
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