Ronald McDonald House - "Keeping Families Together"

Leo Burnett

Leo Burnett London, Regno Unito

8003

Questo spot fa parte della collezione ACT Responsible

Marca: Ronald McDonald House
Paese: Regno Unito

Cliente: McDonald's

Titolo	Keeping Families Together
Agenzia	Leo Burnett
Campagna	Keeping Families Together
Cliente	McDonald's
Marca	Ronald McDonald House
Data di Prima Diffusione/Publicazione	2019 / 10
Settore	Ristoranti e Fast Food
Filosofia	Ronald McDonald House Charities UK has provided free ‘home away from home’ accommodation to families with children undergoing hospital treatment. The Houses allow families to be by their child’s bedside in a matter of moments, while maintaining a degree of normal life and reducing emotional and financial strain. With 11 Houses across the UK in locations close to specialist children’s hospitals, the charity has helped 50,000 families since it launched in 1989. Traditionally McDonald’s customers have donated to the independent charity at collection points in restaurants, and a donation function recently added to digital ordering screens. “Keeping Families Together” sheds light on the charity’s work and the stories of some of the families helped by the Houses. It also thanks McDonald’s customers for their contributions over the past 30 years. Using first-hand accounts from parents helped by the charity, “Keeping Families Together” highlights the role the Houses play in keeping families close together during some of the most frightening experiences a child and their parents can face.
Tipo di Media	Televisione
Lunghezza	40 seconds
Più informazioni	https://rmhc.org.uk/30th-birthday/
Audio Post Production	750mph
Post Produzione	MPC LDN
Account Management	Alice Slade
Business Director	Sam Houlston
Account Director	Steph Bates
Account Manager	Imogen Malone
Agency TV Producer	Lou Pegg
Agency TV Producer	Helen Choonpicharn
Chief Creative Officer	Chaka Sobhani
Project Manager	Jamie Teale
Senior Social Media Manager	Rory O’Neill
Marketing Director Brand & Experience	Ben Fox
Marketing Manager	Chloe Bissell
Senior Brand Manager	Hollie Subhan
Campaign Assistant	Chansey White
Social Media Manager in Chief	William Bonaddio
Head of Campaigns and Communities	Louise Page
Creative Team	Mark Franklin
Creative Team	Rob Tenconi
Strategy Director	Max Keane
Strategic Planner	Joe Beveridge
Designer	Rob Tenconi
Designer	Ron Morrison
Photographer	Gary Moyes
Photographer	Rob Tenconi
Photographers Agency	Gary Moyes Photography
Media Agency	OMD UK
Media Planner	Grant Beckley
Activation Agency	The Marketing Store London
e-CRM Agency	Armadillo Marketing
PR Agency	The RED Consultancy
Casa di Produzione	Really Good Films
Editing Company	Cut and Run London
Editor	Nick Armstrong
Director	Mark Woods
Director	Jackie Ball