| Titolo | Kwittfluencer |
| Brief | Influencers on Instagram. Celebrities? Narcissists? Sales people? To promote the new peer-to-peer mobile payment feature, Kwitt, this campaign for German bank Sparkasse satirised influencer culture by creating an extremely unlikely "public figure" and getting him to strike familiar poses. The campaign mercilessly ridiculed everything and everyone that treads the thin line between advertising and self-promotion on Instagram. As he says: "Totally authentic." |
| Agenzia | Jung von Matt AG |
| Campagna | Kwittfluencer |
| Cliente | Sparkasse – public Bank of Germany |
| Marca | kwitt |
| Posted | Novembre 2018 |
| Settore | Istituti di Credito |
| Trama | Now Kim Kardashian, Cameron Dallas and Kendall Jenner have one more thing in common: Sparkasse, Germany’s biggest bank. To promote its peer-to-peer mobile payment feature, Kwitt, Sparkasse has turned Instagram fame into a laughing stock, by mercilessly ridiculing everything and everyone that treads the thin line between advertising and self-promotion on Instagram. |
| Tipo di Media | Interattivo |
| Creative Director | Johannes Hicks |
| Creative Director | Frances Rohde |
| Creative Director | Evilda Nikander |
| Copywriter | Anne-Marie Brandner |
| Copywriter | Benjamin Baum |
| Art Director | Franziska Krüger |
| Art Director | Sarah Dornieden |
| Art Director | Angela Järmann |
| Photographer | Hans Starck |
| Executive Creative Director | Till Eckel |
| Managing Director | Sven Rebholz |
| Direttore della fotografia | Tobias Koppe |
| Client Services Director | Alexandra Backhaus |
| Project Manager | Carolin Spahn |
| Concept Creative | Ole Nagatis |
| Social media consultant | Paul Sackmann |
| Social Media Manager | Björn Trakowsky |