Titolo | McDonald's |
Agenzia | Cossette |
Campagna | Air Time |
Cliente | SickKids Foundation |
Marca | SickKids Foundation |
Data di Prima Diffusione/Publicazione | 2018 |
Settore | Istituzioni/Associazioni |
Filosofia | Cystic Fibrosis is the most common fatal genetic disease affecting Canadian children. For Cystic Fibrosis Month (May), SickKids Hospital needed a breakthrough way to spread awareness of the disease, and raise donations for research. |
Tipo di Media | Radio |
Lunghezza | |
Casa di Produzione | Pirate Toronto |
Client Team Director | Lori Davison |
Client Team Director | Kate Torrance |
Client Team Director | Sandra Chiovitti |
Client Team Director | Lisa Charendoff |
Client Team Director | Tina Tieu-Lafrance |
Media Agency | Cossette Media |
Media Agency | OMD Toronto |
Media Planner | Brooke Leland |
Media Planner | Diane Devries |
Media Planner | Ivona Richert-Hugo |
Media Planner | Brianna Gilmour |
Media Director | Jammie Ogle |
Account Director | Andrea O'Donnell |
Account Director | Melissa Levenberg |
Communications Director | Tanya Black |
Business Director | Tishan Canagasaby |
Global Chief Creative Officer | Carlos Moreno |
Global Chief Creative Officer | Peter Ignazi |
Associate Creative Director | Jonathan Guy |
Copywriter | Simon Rogers |
Agency Producer | Erica Metcalfe |
Technical Director | Sukhdeep Gill |
Director | Tom Eymundson |
Executive Producer | Maggie Blouin Pearl |