Marcel Frömming
Designer at ARRI Media
TitoloSwisscom The most hated vending Machine
BriefSwisscom wanted people to experience physically what best network coverage means.So they placed a vending machine next to a popular hiking trail in the Alps. To use the vending machine people had to have mobile phone reception. Everyone who was able to enter a code on a mobile website got free ice cold drinks. But the vending machine was located at a place where only Swisscom has coverage. The Swisscom customers loved it – the customers of all other providers obviously didn’t like it so much. So it became Switzerland’s most hated vending machine but at the same time the best way to prove the best net.
Agenzia
Campagna Swisscom The most hated vending Machine
Cliente Swisscom
Marca Swisscom Mobile Cellular Network
PostedNovembre 2018
Settore Apparecchi telefonici
Trama Switzerland’s No.1 telecom provider Swisscom offers the best mobile coverage in the country. They wanted to prove this promise in a convincing and engaging way.
Tipo di Media Mobile Advertising
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