Ida Persson
San Francisco, Stati Uniti
TitoloThe voice of change
BriefThe Voice of Change is an innovative radio spot recorded over seven months. It follows a transgender person’s journey from female to male, solely via the sound of his voice. For every shot of testosterone, Alex made a new voice recording. The recordings were then combined into a message of tolerance for EuroPride 2018.
Agenzia
Campagna The Voice Of Change
Cliente Europride
Marca Europride
PostedFebbraio 2018
Settore Fiere, Eventi, Festivals
Trama In over 60 countries in the world, changing your gender is illegal. Which makes being who you are a crime. To raise awareness for transgender rights, we recorded an important message with the help of Alex. A transgender person in transition from female to male. The Voice of Change is a transgender person’s journey to becoming the person he was meant to be, and a message that gives a voice to transgender people all over the world. Welome to EuroPride 2018 in Stockholm and Gothenburg this summer. Whoever you are.
Tipo di Media Case Study
Lunghezza
Casa di Produzione
Creative Director
Copywriter
Art Director
Production Company Producer
Production Company Producer
Production Company Producer
Account Planner
Account Manager
PR

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