Vladan Andjelkovic
Media Director at New Moment New Ideas Company
Belgrade, Serbia
TitoloRed Ball
Agenzia
Campagna Red Ball
Cliente Hemofarm Foundation
Marca Hemofarm Foundation
PostedAgosto 2018
Settore Ospedali e Cliniche private
Trama Entry Summary;Every year in Serbia, about 50 thousand people die from the consequences of high blood pressure. It is equal to one smaller town that disappears every year. The other name for this disease is a "silent killer".;When it comes to unhealthy habits, people in Serbia might be the first in the world.;However, when it comes to taking care of our health, going to a doctor is usually the last thing we do.;Every second person has a high blood pressure. But it doesn’t stop them until they finally… burst.;Brief Explanation;To raise awareness and provoke conversation about high blood pressure’s devastating consequences, we made an outdoor installation: the Red Ball realized in partnership with artist Kurt Perschke. It is the world's longest-running street art work, which was for the first time ever in the service of public health. We used the symbolism of this project to illustrate the danger of high blood pressure, placing the installations across Serbia. Those who suffer from high blood pressure, feel like their head is going to explode like an over-inflated balloon. Thus, by using the red ball, we gave color and shape to the most common symptom of the high blood pressure so people could detect it before it’s too late.
Tipo di Media Esterna
Più informazioni https://www.lovethework.com/entries/488510
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Credits
Chief Creative Officer Jaime Mandelbaum
Executive Creative director Veljko Golubovic
Creative director Ana Sutic
Creative manager Lazar Sakan
Managing director Zarko Sakan
Head of Art Igor Milovanovic
Project manager Mina Popovic
Account manager Nemanja Jovanovic
Art director Nikola Vojnov
Art director Sladjana Danojevic
Creative strategist Ana Vehauc
Copywriter Ivan Tokin
Production director Aleksandar Krstic
BTL manager Branko Milutinovic
BTL manager Anja Bilbija
Media director Vladan Andjelkovic
Media planner Marija Rakonjac
Media manager Nemanja Ralic
PR director Jelena Krivokapic
PR manager Jelena Zecevic
Client service director Jasmina Nikolic
Executive director Nemanja Vucinic
Head of digital Goran Rudinac
Digital specialist Aneta Nedimovic
Digital specialist Milos Janjic
Artist Kurt Perschke
Production director Ana Velkovski
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