Keren Bester
Strategy Partner at Ogilvy at Ogilvy
London, United Kingdom, Regno Unito
TitoloAmy
Agenzia
Campagna Stop abuse before it starts
Cliente National Society for the Prevention of Cruelty to Children
Marca NSPCC
Data di Prima Diffusione/Publicazione 2013 / 4
Settore Fondazioni caritatevoli, Volontariato
Trama The film depicts a four hour old baby girl, Amy, in her hospital crib. Amy narrates from the future to describe the horrific abuse that is destined to be inflicted on her. The hypnotic backing track, by Brian Eno, and softly shot scene are in powerful contrast to the hard and disturbing message. 
Filosofia To drive donations to the NSPCC by highlighting the issue of child abuse, and explain how the NSPCC helps prevent this abuse. 
Tipo di Media Televisione e Cinema
Lunghezza
Creative Director
Copywriter
Art Director Raymond Chan
Other
Other
Account Director
Producer
Media Agency OMD
Casa di Produzione
Director
Editor
Post Production
Audio Post Production

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