| Titolo | Trigger Point |
| Agenzia | ITV |
| Campagna | Trigger Point |
| Cliente | ITV |
| Marca | ITV |
| Data di Prima Diffusione/Publicazione | 2022 / 1 |
| Settore | TV, Radio |
| Filosofia | To mark the launch of the highly anticipated drama series, Trigger Point, ITV Creative, the in-house agency of ITV, created a projection of a real-time countdown clock. Fitting with the premise of the show that time is ticking away, the clock was displayed onto London County Hall on Sunday 23rd January. The brand new thriller from the executive producer behind Line of Duty and Bodyguard, Jed Mercurio, boasts a stellar cast including Vicky McClure and Adrian Lester. The drama follows bomb disposal experts Lana Washington (Vicky McClure) and Joel Nutkins (Adrian Lester), as they race against time to diffuse a security threat in London. Ahead of the premiere of the show last Sunday, ITV Creative teamed up with Pixel Artworks and DOOH.com to bring the real-time projection to life. The dynamic clock was screened onto one of London’s iconic buildings - the County Hall. The six story building on the South Bank was lit up on Sunday from 5:30pm. A real-time dynamic clock was ticking down until the launch of the show at 9pm, when a QR code appeared on the screen, redirecting passersby to ITV hub, where they could tune in and stream the first episode of the show. A series of action packed promotional films interspersed the countdown, further captivating onlookers and heightening the suspense ahead of the launch. The campaign marks the first time ITV Creative have used a real-time dynamic countdown to premiere a new drama. The launch was also shared by the cast on social media, further amplifying the campaign reach. |
| Tipo di Media | Electrical Spectacular |
| Executive Creative Director | Tony Pipes |
| Producer | Trine Johnson |
| Production Manager | Katie Empett |
| Senior Campaign Manager | Charlotte Berman |
| Content Marketing Manager | Cleo Montague |
| Projection Design | Crawford Wilson |
| Dynamic Clock Technology | DOOH.com |
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