Samy Benama
Chief Creative Officer at BRAND STATION
Paris, Francia
TitoloThe egg which doesn't kill the chicken
Titolo (Lingua Originale)Poulehouse
Agenzia
Campagna The egg which doesn't kill the chicken
Cliente Poulehouse
Marca Poulehouse
Data di Prima Diffusione/Publicazione 2019 / 11
Settore Uova
Filosofia Did you know that every year, 50 million chickens are killed at the age of 18 months simply because they don’t lay enough eggs anymore ? A dreadful, and unfortunately, common practice in the egg industry, especially since chickens can normally live up to 6 years on average. Contrarily, Poulehouse is the only egg brand on the market which doesn’t kill chickens. The brand has committed itself to feed chickens, raise and care for them until their natural death. The movie, « The egg which doesn’t kill the chicken », depicts the terrible reality of the egg industry. We follow a group of young chickens trying their hardest to save an older chicken, whose egg production has decreased, from the tragic fate which awaits it. A fictional story whose true purpose is to remind us that, in reality, we are the only ones who can save the chickens by changing the way we eat.
Tipo di Media Televisione
Lunghezza
Casa di Produzione
Post Produzione
Sound Production
Creative Director
Creative Director
Chief Creative Officer
Director
Producer
Executive Producer
Executive Producer
Head of TV
Copywriter / Art Director
Copywriter / Art Director
Managing Partner

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