| Titolo | We Don't Always March Straight |
| Titolo (Lingua Originale) | We Don't Always March Straight 1 |
| Brief | When Sweden hosted EuroPride, the Swedish Armed Forces wanted to make a statement that could echo across Europe. |
| Agenzia | Volt |
| Campagna | We Don't Always March Straight |
| Cliente | Försvarsmakten (The Swedish Armed Forces) |
| Marca | Swedish Armed Forces |
| Data di Prima Diffusione/Publicazione | 2018 / 8 |
| Settore | State Employment, Forces & Police Recruitment |
| Slogan | We don't always march straight. But no matter where or when we march, we always stand up for your right to live the way you want with whoever you want. Read more about how we work to protect freedom and the right to choose the way we live at forsvarsmakten.se |
| Trama | This year’s Pride Festival was a bit special since Sweden also was the host of EuroPride. Together with an image portraying two soldiers in rainbow camouflage and the copy above Forsvarsmakten (The Swedish Armed Forces) wanted to make a statement suitable for the occasion that could echo across Europe. |
| Tipo di Media | Stampa e stampati |
| Più informazioni | http://www.forsvarsmakten.se/ |
| Art Director | Johanna Johanssons |
| Art Director | Jörgen Berglund |
| Copywriter | Christian Heinig |
| Copywriter | Daniel Jakobsson |
| Project Manager | Malin Almqvist |
| Production Manager | Sofia Heinig |
| Planning Team | Cornelia Wangel |
| Final Art Work | Asa Stjårnquist |
| Account Director | Henrik Stampe |
| Photographer | Martin Lidell |
More Work
SEE ALLWe Don't Always March Straight 2
- MARCA:
- Swedish Armed Forces
- AGENZIA:
- Volt
We Go All the Way
- MARCA:
- Swedish Armed Forces
- AGENZIA:
- Volt
We Go All the Way
- MARCA:
- Swedish Armed Forces
- AGENZIA:
- Volt