Olga Pope
Copywriter at AMV BBDO, London
LONDON, Regno Unito
TitoloSleeping on the street
Agenzia
Campagna Homeless is what they are, not who they are
Cliente West London Mission
Marca West London Mission
Data di Prima Diffusione/Publicazione 2019 / 11
Settore Istituzioni/Associazioni
Slogan Homeless is what they are, not who they are
Trama In London, where rough sleeping rose 18% year on year between 2017 and 2018, homelessness is rarely out of the news – and increasingly visible on the streets. Yet for many passers-by – either because they are too busy, or simply because homelessness seems too great a problem – it’s all too easy to hurry past without engaging. The temptation is to dismiss homelessness as someone else’s problem. WLM offers a range of services designed not only help get homeless people off the streets and into permanent accommodation and employment but through counselling, workshops and advice help them lead more fulfilling lives. The new campaign – the charity’s first – is intended to encourage more people to take positive action by making homelessness more relatable.
Tipo di Media Stampa e stampati
Creative Director
Creative Director
Creative Director
Creative Director

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