Carla Klumpenaar
GM Marketing, Communications, ID Design at IKEA
Emirati Arabi
TitoloNew Collections
Campagna New Collections
Cliente IKEA
Marca Al-Futtaim IKEA
Data di Prima Diffusione/Publicazione 2022 / 9
Settore Negozi al dettaglio di prossimita'
Filosofia The world is changing, faster than ever before, and so are people’s needs and dreams. With the aim of creating a better everyday life for the many, Al-Futtaim IKEA announced the launch of its new collections, room setups and home furnishing solutions with a new campaign
Problema Homes are spaces that do it all. Al-Futtaim IKEA believes that better products enable better homes. As time changes, so does the role of the home. It is now also your office, gym, spa, yoga studio, bakery, restaurant, classroom, play area, gaming zone and much more. As work and personal lives become more flexible, designing homes to mirror the flexibility and functionality has become increasingly important. While IKEA provides its consumers with a range of multifunctional home furnishing solutions, people are still not as flexible, finding it difficult to multitask. This year’s offering focuses on multifunctional products that can help consumers achieve the right balance between the spaces they live in and overall wellbeing therefore making their home a space that changes with them.
Tipo di Media Televisione
Lunghezza
Advertising Manager

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