Marina Bai
PR manager at Adsapience
Kyiv, Ucraina
TitoloThe Rights
BriefWe had opened the difficult discussion with a simple illustration that show women strive for changes.International Women’s Day is a traditional holyday with a heritage surrounded by such “modern women’ best friends” presents as blenders, frying pans and irons.Clients and agencies are having all of those housekeeping kits as a “dream prize” of its promos… never've been asking women about their point of view.To reveal the true, we decided to enable women to become the leading voice of the Day and to raise a public discussion of holiday itself.
Agenzia
Campagna The Rights
Cliente Adsapience
Marca #buketchallenge
Data di Prima Diffusione/Publicazione 2018 / 3
Settore Event/Tradeshow Management
Slogan #buketchallenge
Trama Every spring our agency faces an important B2B challenge — to congratulate our partners on the 8th of March. To research what women really feel about the celebration we launched a facebook flashmob with a "buketchallenge" hashtag. So, we've decided to give our partners the special wallet with symbolic "rights" — this is what we call a driving license in our country. Every compartment of the wallet filled with symbolic license-rights based on values voiced by #buketchallenge.
Filosofia Every spring our agency faces an important B2B challenge — to congratulate our partners on the 8th of March. We've give our partners the special wallet with symbolic "rights" — this is what we call a driving license in our country. Every compartment of the wallet filled with symbolic license-rights based on values voiced by #bouquetchallenge.
Problema Unfortunately, Soviet heritage made us follow a set of outdated habits this day. The Soviet meaning of the 8th of March had become so annoying, that even Ukrainian politicians started a discussion about cancelling the holiday.
Risultato Women from all over Ukraine and abroad have supported our "bouquetchallenge". We've reached over five hundred thousand different media impressions about the challenge in just one pre-holiday week. As a result, by solving an inner B2B brief we came up with a fresh sense of the traditional women’s holiday that appeared to be congenial to our partners, clients and employees.
Tipo di Media Case Study
Lunghezza
Più informazioni www.adsapience.com/
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