Malte Fleuter
Social Media Manager at Serviceplan Campaign
Hamburg, Germania
TitoloOwn Business Girls
Brief45% of women dream of starting their own business. But only 12% of these women think it is “very likely” that they will ever turn their dream into reality. The main reason: lack of financial support. We used these facts to show the world that women are more than fit to run their own business. They’re born for it. The idea: Own Business Girls – the world’s youngest entrepreneurs. On International Women’s Day 2018 we equipped every female baby born in the hometown of METRO Cash & Carry with a very special business card. It’s worth 2.000€ invested in a fixed-term deposit. Enough start-up capital to go on a first business adventure once the girls turn 18.!
Agenzia
Campagna Own Business Girls
Cliente Metro AG
Marca METRO AG
Data di Prima Diffusione/Publicazione 2018 / 3
Settore Grande Distribuzione alimentare
Trama METRO is a global wholesaler, specialised in food- and non-food for independent business owners. The company has more than 150,000 employes in more than 35 countries.
Tipo di Media Case Study
Lunghezza
Agency
Chief Creative Officer
Managing Director
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Account Manager
Account Manager
Account Manager
Art Director
Copywriter
Copywriter
Copywriter
Account Manager
Account Manager
Social Media Manager

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