Titolo | Own Business Girls |
Brief | 45% of women dream of starting their own business. But only 12% of these women think it is “very likely” that they will ever turn their dream into reality. The main reason: lack of financial support. We used these facts to show the world that women are more than fit to run their own business. They’re born for it. The idea: Own Business Girls – the world’s youngest entrepreneurs. On International Women’s Day 2018 we equipped every female baby born in the hometown of METRO Cash & Carry with a very special business card. It’s worth 2.000€ invested in a fixed-term deposit. Enough start-up capital to go on a first business adventure once the girls turn 18.! |
Agenzia | Serviceplan Campaign |
Campagna | Own Business Girls |
Cliente | Metro AG |
Marca | METRO AG |
Data di Prima Diffusione/Publicazione | 2018 / 3 |
Settore | Grande Distribuzione alimentare |
Trama | METRO is a global wholesaler, specialised in food- and non-food for independent business owners. The company has more than 150,000 employes in more than 35 countries. |
Tipo di Media | Case Study |
Lunghezza | |
Agency | ACHTUNG! |
Chief Creative Officer | Alexander Schill |
Managing Director | Michael Schneider |
Executive Creative Director | Leif Johannsen |
Executive Creative Director | Patrick Matthiensen |
Creative Director | Jakob Rheinlaender |
Creative Director | Hugo Gstrein |
Account Manager | Mirjana Dmitrovic |
Account Manager | Annemarie Groppe |
Account Manager | Domenik Raabe |
Art Director | Mojca Zavolovsek |
Copywriter | Vera Karpova |
Copywriter | Julius Schneider |
Copywriter | Manuela Rondon |
Account Manager | Lena Marg |
Account Manager | Carina Kircheis |
Social Media Manager | Malte Fleuter |