Titolo | Family |
Agenzia | Nord DDB STO |
Campagna | Family |
Cliente | McDonald's |
Marca | McDonald's |
Posted | Novembre 2018 |
Settore | Alimentari |
Trama | Sweden’s most family friendly restaurant” is based on extensive research that proved that parents with small kids regard McDonald’s as a safe haven from society’s judging gazes. The main reasons being the relaxed atmosphere towards families with small children, both from staff and other guests. We dramatized this truth by showing a struggling father of two who finds refuge in “Sweden’s most family friendly restaurant”, where stares and judgmental looks are nowhere to be seen. The song in the ad is a Swedish children’s classic from the 60s called “Sudda sudda” |
Tipo di Media | Televisione e Cinema |
Chief Creative Officer | Andreas Dahlqvist |
Art Director | Joel Ekstrand |
Copywriter | Petter Dixelius |
Account Planner | Hanna Ternström |
Account Director | Johan Molitor |
Account Manager | Carolina Johansson |
Account Manager | Andrea Odelius |
Social Media Manager | Robin Löthberg |
Designer | Mei-Li Wu |
Designer | Isabel Ambring |
Designer | Sebastian Reinbring |
Designer | Patrik Oscarsson |
Casa di Produzione | Social Club |
Agency Producer | Johan Svensson |
Director | Jesper Ericstam |
Direttore della fotografia | Henrik Stenberg |
PR Agency | Prime Stockholm |
Account Manager | Sara Davidsson |