Robin Löthberg
Social Media Manager at Nord DDB STO
Stockholm, Svezia
TitoloFamily
Agenzia
Campagna Family
Cliente McDonald's
Marca McDonald's
PostedNovembre 2018
Settore Alimentari
Trama Sweden’s most family friendly restaurant” is based on extensive research that proved that parents with small kids regard McDonald’s as a safe haven from society’s judging gazes. The main reasons being the relaxed atmosphere towards families with small children, both from staff and other guests. We dramatized this truth by showing a struggling father of two who finds refuge in “Sweden’s most family friendly restaurant”, where stares and judgmental looks are nowhere to be seen. The song in the ad is a Swedish children’s classic from the 60s called “Sudda sudda”
Tipo di Media Televisione e Cinema
Chief Creative Officer
Art Director
Copywriter
Account Planner
Account Director
Account Manager
Account Manager
Social Media Manager
Designer
Designer
Designer
Designer
Casa di Produzione
Agency Producer
Director
Direttore della fotografia
PR Agency
Account Manager

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