Communications Manager at McCann Demand

ING Bank - "Like a Surgeon"

McCann Prague

McCann Prague Praha, Repubblica Ceca

6683

Marca: ING Bank
Paese: Repubblica Ceca

Cliente: ING Group

Titolo	Like a Surgeon
Agenzia	McCann Prague
Campagna	ING Bank 2018
Cliente	ING Group
Marca	ING Bank
Data di Prima Diffusione/Publicazione	2018 / 11
Settore	Finanza/Assicurazioni
Filosofia	ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free. Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life.
Tipo di Media	Televisione
Lunghezza	20 seconds
Chief Creative Officer	Razvan Capanescu
Group Creative Director	Jiří Horut
Marketing Director	Nik Van Dam
Casa di Produzione	Armada Films s.r.o.
Post Produzione	RUR
Director	Robert Nylund
Direttore della fotografia	Martin Matiasek
Editor	Lenka Hojková
Art Director	Hayley Smith
Art Director	Jiří Horut
Copywriter	Aidan Whitley
Copywriter	Aleš Brichta
Account Director	Hana Prokopová
Account Director	Jaroslav Malina
Account Manager	Eliška Menclová
PR Officer	Alice Reindlová
Head of Media Production	Jitka Baldwin
Producer	Filip Sirový
Producer	Christian Zethner
Line Producer	Petr Slavik
Audio Post Production	Soundsquare