Titolo | Steve |
Agenzia | Global Media and Entertainment |
Campagna | Steve |
Cliente | EasyCoffee |
Marca | EasyCoffee |
Data di Prima Diffusione/Publicazione | 2018 |
Settore | Ristoranti e Fast Food |
Filosofia | You see, the thing about EasyCoffee is... it's easy! Simple menu. Low cost. No scribbling your name on to a cup... Why make your morning coffee difficult? In August 2017, We crashed the Edinburgh Fringe Festival and hired a studio for a week. The 'Steve' script tapped into the vast comedy talent available at the festival, with some great improvisation from Catriona Knox. The final audio aired on DAX (digital audio exchange) achieving a 97.30 % listen through rate. This is higher than the benchmark for 30 second commercials - and it's twice as long. Evidence that the storytelling style and humour kept listeners engaged, and ultimately delivered for the brand. |
Tipo di Media | Radio |
Lunghezza | |
Creative Director | Jo McCrostie |
Creative Team | Neil Griffiths |
Casa di Produzione | Global Creative |
Audio Engineer | Christianne Ward |
Audio Engineer | Dave Bush |
Audio Engineer | Cliff Rossiter |
Audio Engineer | Justin Sanders |
Voice | Catriona Knox |
Voice | Ali Brice |
Voice | Katie Elin-Salt |
Voice | Naz Osmanoglu |
Voice | Steve Lee |