Rachel Mays

When Dan and Dave started Wieden+Kennedy, they wanted to create a place where people could do the best work of their lives, and my job is to identify and win over the clients that allow W+K to achieve that goal. I designed our new business department from scratch, developing processes that thrive within an independently owned, creatively driven agency. Over the past three years, I’ve helped W+K Amsterdam bring in global accounts such as Corona, Audi, Airbnb, Instagram, Ferrari, Médecins Sans Frontières, Milka Chocolate, Netflix, Booking.com, The Glenlivet, Ørsted Energy and S7 Airlines.We have been successful because I start by intimately understanding a client’s business and brand and establish relationships with senior clients up to CMO. I work with my management team to identify the opportunities to pursue, get the right team in place and align everyone behind a shared vision and pitch strategy. I partner closely with the planner to understand the client’s business, help unearth brand truths and then lead a large international team to deliver integrated pitch proposals that will creatively solve our client’s problems and have positive impact on their business.

Managed creative strategy, creative proposals, and production for the global brand relaunch of Carrera Sunglasses across OOH, Film, social media and e-commerce site redevelopment. Worked in close collaboration with our design department on the global relaunch of Diet Coke's packaging and identity.

I helped start W+K Amsterdam's public relations department from scratch implementing processes and strategies for press releases, media relationships, speaking engagements and owned media channels. I established relationships with international publications, framing the W+K network as a leader in the creative industry and W+K Amsterdam as uniquely positioned to build global brands. After managing W+K Amsterdam's international award submission strategy across twenty-five shows, we were named the most awarded advertising agency in the world by the Gunn Report in 2011.

Experience working with the world's biggest and best marketers across Nike Running and P&G Corporate Brand.

Wieden+Kennedy 12 is a creative incubator inside W+K Portland. Over the course of one year I lead and orchestrated an eclectic mix of creatives as the producer, creative strategist, account and project manager. With W+K Portland at our disposal, we learned from the best in the industry to solve real client problems for brands like Nike, Target, Oregon Zoo, The Film Making School, Wordstock Book Festival. I also made a short film with Michel Gondry, curated my first art show, and created a typeface out of the movements of ballerinas.