61 strangers join together to create a permanent symbol of unity - The World Piece, a collective tattoo Travel search engine momondo connects strangers for life, despite politics, religion and nationality
Filosofia
Momondo, the travel search engine that previously connected strangers for life with ‘The DNA Journey’, a campaign seen more than 600.000.000 times, has done it again. The new campaign “The World Piece” is currently traveling the world on social media and is sparking a global conversation around how we create more openness and tolerance in the world. momondo hopes to inspire people to travel with an open and curious mind – and to connect with others to see that there are more things uniting than dividing us. For The World Piece, 61 people from all corners of the world chose to have a connecting tattoo across their back, forever linking them in a strong symbolic gesture.