Music composer & sound designer
at
Studio Superpose
Paris Area, France, Francia
| Titolo | MNSTR x FRIENDS : CONNECTED NOTEBOOK |
| Agenzia | m_nstr_ |
| Campagna | THE CONNECTED NOTEBOOK |
| Cliente | MNSTR |
| Marca | MNSTR |
| Data di Prima Diffusione/Publicazione | 2016 / 2 |
| Trama | Romain Laurent, Niark1 or Mathematic…To kick-start 2016, the Paris-based agency MNSTR invited 7 artists who augment their creations in a ‘connected’ notebook. |
| Filosofia | MNSTR produced a connected notebook featuring the creations of seven artists and studios from radically different backgrounds and with whom the agency collaborates regularly; an experience that combines digital and craft. The street-artists Niark1 and Olivia de Bona, photographers and filmmakers Romain Laurent and Philippe Valette, studios Mathematic VFX and Playground and illustrator Guillaume Kurkdjian: all 7 enthusiastically accepted the invitation of MNSTR agency with which they have worked on brands like Lacoste, Desperados, MICROSOFT or MAPED. Each of their original creations makes us navigate between paper and screen, fixed and animated. "Every year is an opportunity for MNSTR to collaborate with artists or studios from very different universes. The aim of this new edition of the notebook was to invite these artists to do an exercise in style between craft and digital. They often have the habit of thinking in fixed or animated image: here the challenge is to think in experience: How to give life to an image? What does the screen can bring to paper? and vice versa” explains Louis Bonichon Creative Director and Partner at MNSTR. « Everybody needs a place to think, scribble, get inspired and create, a warm and inspirational place. We try to offer friends this kind of place with our connected notebook » he concludes. "Romain Laurent is really passionate by concepts of all kinds. His work about the movement embodies this approach. The story imagined by MNSTR for Lacoste was a new one. Working with MNSTR on this project has been a great pleasure; Passionate and bright people, full, rich and varied personalities. People with an overactive imagination and innovative thinking, "says Edouard Chassaing of SoLab, Romain Laurent’s producer. "I had the opportunity to meet and work with the MNSTR team on the collaborative project “Les Francscolleurs” launched with the 9ème Concept. The agency had the good idea to create a virtual reality application that allows one to see the visuals come alive. The result has been quite impressive, it is with pleasure that I accepted to repeat the experience for the connected notebook” explains Niark1. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Più informazioni | http://www.mnstr.com/friends/ |
| Graphic Studio | Playground Paris |
| Executive Creative Director | Louis Bonichon |
| Director | Romain Laurent |
| Director | Philippe Valette |
| Illustrator | Guillaume Kurkdjian |
| Artista | Niark1 |
| Artista | Olivia De Bona |