| Titolo | Monster |
| Agenzia | Engine UK |
| Campagna | Monster |
| Cliente | moneysupermarket.com |
| Marca | MoneySupermarket |
| Data di Prima Diffusione/Publicazione | 2021 / 3 |
| Settore | Online Financial Service |
| Trama | The ad opens with actor Matt Berry’s voiceover explaining that The Money Calm Bull has just saved £200 insuring his red sports car - before the monster stamps on the car with his foot, roaring fiercely into the face of our hero. True to form, the Money Calm Bull keeps “as calm as caramel” as the foul-breathed, slobbering, skyscraper-tall monstrosity maliciously mashes his motor. |
| Filosofia | MoneySuperMarket’s iconic Money Calm Bull makes its swansong in the last campaign for the brand by ENGINE Creative. Even in the most anxiety-inducing scenarios, the Money Calm Bull is uncharacteristically calm because its bills are under control with MoneySuperMarket. Having previously stayed calm in a china shop and even astride an asteroid about to hit earth, this campaign sees the Money Calm Bull calmly facing off a Godzilla-style beast in a car park. The TV ad, called ‘Monster’, will premiere on TV on Sunday 21st March and will run across VOD, social and online for the next three months. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Editing Company | Tenthree |
| Advertising Manager | Mel Stonier |
| Advertising Manager | Rebecca Williamson |
| Chief Creative Officer | Billy Faithfull |
| Chief Strategy Officer | Gen Kobayashi |
| Creative Director | Christopher Ringsell |
| Creative Team | Charlie Gee |
| Creative Team | Tian Murphy |
| Agency Producer | Victoria Doran |
| Integrated Project Director | Liz Boothby |
| Senior Strategist | Simon Butcher |
| Account Management | Louise Hayward |
| Account Management | Alex Worthington |
| Account Management | Marianne Roberts |
| Account Management | Brittaney Anderson |
| Account Management | Toby Moynan |
| Account Management | Clare Walker |
| Casa di Produzione | Untold Studios |
| Executive Producer | Tessa Wood |
| Agency Executive Producer | Debbie Impett |
| Producer | Jonny Kight |
| Director | Diarmid Harrison-Murray |
| Direttore della fotografia | Patrick Meller |
| VFX Studio | Untold Studios |
| Creative Director | David Fleet |
| Executive Producer | Ian Berry |
| Producer | Ellie Joseph |
| Production Assistant | Jordan Malonga |
| VFX Lead | Rebecca Clay |
| VFX Lead | Martino Madeddu |
| Asset Supervisor | Ashley Tilley |
| Animation Supervisor | Tim Van-Hussen |
| Rigging Supervisor | Brad Noble |
| Color Grade Company | Black Kite Studios |
| Grade | George Kyriacou |
| Editor | Brendan Jenkins |
| Sound Designer | Ben Leeves |
| Audio house | Jungle Sound |
| Music Composer | Jonathan Dreyfus |
| Music Composer | Amy Andersen |
| Music Production House and Publisher | Stare Crazy |
| Media Team | Tim Williams |
| Media Team | Charlotte Baker |
| Media Team | Stephen Lattimore |
| Media Agency | MediaCom |
More Work
SEE ALLHealth Business: Mountain
- MARCA:
- Xero
- AGENZIA:
- Engine Group
Money Calm Bull
- MARCA:
- moneysupermarket.com
- AGENZIA:
- Engine UK