Cristal Idárraga
Marketing Director at DDB Colombia
Titolo2:45’’ without breathing
Agenzia
Campagna 2:45’’ without breathing
Cliente Grupo BBVA
Marca BBVA
PostedAprile 2018
Settore Istituti di Credito
Slogan 2:45’’ without breathing
Filosofia On July 7th, 2017, Sofía Gómez, a Colombian athlete sponsored by BBVA, submerged 84 meters into the sea to establish the new apnea World Record, a rarely known and practiced sport in the country. During her achievement, she held her breath in for 2 minutes 45 seconds
Problema In order to turn a record of an unknown sport into a record of an entire country, we used the most important newspaper of the country to publish an ad with a story that took to be read, the same time that Sofía took to immerse. With this action, we challenged Colombians to read it holding their breath in, mark their own record and then post a picture on their social networks adding the hashtag #BBVAconSofia (#BBVAWithSofia). The ad also invited people to visit a site where they could read the text, mark the time they read without breathing and share their record in their social networks.
Risultato 1,9 million readers in 24 hours 16 million impressions on social networks in just a weekend Trend Topic for an entire day
Tipo di Media Case Study
Lunghezza
Più informazioni https://www.bbvateinforma.com.co/sofia/
Chief Executive Officer (CEO)
VP Digital
Chief Creative Officer
Chief Marketing Officer (CMO)
Creative Director
Copywriter
Copywriter
Art Director
Art Director
MOTION DESIGN
UX Director
Web designer
Developer
Developer
Social Media Manager
Quality Assurance Manager
Graphic Designer
Account Director
Account Director
Strategy/Planning
Strategy/Planning
Marketing Director
Marketing Director
Agency Producer
Agency Producer
Director
Production (Agency)
Photographer Kalindi Wijsmuller

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