Account Director at Barnyard

Campari - "Campari Creates (Film Case)"

FamousGrey

FamousGrey Groot-Bijgaarden, Belgio

9559

Marca: Campari
Paese: Belgio

Cliente: Campari

Titolo	Campari Creates (Film Case)
Agenzia	FamousGrey
Campagna	Campari Creates
Cliente	Campari
Marca	Campari
Data di Prima Diffusione/Publicazione	2019 / 11
Settore	Whisky, Gin, Vodka
Trama	Art has always been in an integral part of Campari’s history. Today Campari translates this heritage into a collection of unique coasters, designed by the creative agency FamousGrey and developed in collaboration with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez. These transparent coasters can be used as filters for smartphone cameras. This makes it possible to capture Campari moments in a unique, stylish and high-quality manner, fully in line with the brand’s universe. A clever way for Campari to celebrate its artistic heritage in a contemporary way and claim the Aperitif moment.
Filosofia	At a time when even smartphones have their place at the table, Campari has developed an exclusive collection of four designer coasters that can also be used as photofilters. The designs of the Campari Filters are created together with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez and are based on projects of theirs, where light and colours have played a crucial role. The outcome is red and blue tinted works of art with endless possibilities for creating photos. The slightest movement or change in light intensity gives a different, but equally special result. It is not only the design of the coasters that has been thought through by two renowned artists. The coasters themselves are also a piece of art. It was a real challenge to give the filters the exact shades of red and blue and to get their intensity right. The translucent filter inks that were used, are only available in four basic colours. In order to achieve the precise hue, the colours needed to be mixed with non-transparent white ink. The art was in finding the perfect balance between colour intensity and transparency. The material of the coasters has also been carefully selected. The chosen plexi ensures that the filter inks flourish in perfect harmony.
Tipo di Media	Product Design/Development
Lunghezza	121 seconds
Più informazioni	www.camparicreates.be
Advertising Manager	Tihana Rapic
Advertising Manager	Damien Laloux
Creative Director	Peter Ampe
Creative Team	Jochem Van Schip
Creative Team	Matthias Wentink
Creative Team	Aldjia Bessalah
Designer	Aldjia Bessalah
Designer	Matthias Wentink
Designer	Anouk Kimplaire
Designer	Anne-Sophie Tonnelier
Digital Creative Director	Tom Galle
Client Services Director	Catherine De Block
Account Manager	Caroline Ropsy
Account Manager	Olivia Naudts
Strategic Director	Jonathan Detavernier
Director Connection Planning	Floris Adriaenssens
Digital Project Manager	Florian Hoffreumon
Experience Director	Maarten Breda
Web designer	Sacha Lempereur
Developer	Arno van Biesen
Production Director	Emily Rammant
Producer	Marlies Neudt
Producer	Charlotte Bodson
Print Producer	Marja Donkers
Print Producer	Christ Lannoy
PR manager	Kathy Van Looy
PR manager	Justine Parys
PR manager	Evy Vanderwaeven
Visual Artist	Sanne De Wilde
Visual Artist	Athos Burez
Casa di Produzione	Bounce Rocks
Director	Burp
Post Produzione	Moxy
Post Produzione	FamousGrey Productions