Sofie Luyckx
PR manager at Audi
Antwerpen, Belgio
TitoloGOOSE vs AUDI
Agenzia
Campagna GOOSEvsAUDI
Cliente Audi
Marca Audi
Data di Prima Diffusione/Publicazione 2018 / 3
Settore Auto Nuove
Slogan GOOSEvsAUDI
Trama Prophets produces roaring electro rock for Audi Monday, March 19, 2018 — GOOSE’s latest track ‘Circles’ features a very special guest: the Audi R8 Coupé V10 plus. The result is a healthy dose of roaring electro rock. GOOSE not only wrote a new song, Wim Reygaert also shot an accompanying video. The performance was recorded directly on vinyl and released as a limited edition. Lead vocalist Mickael Karkousse: “There's no shortage of videos of cars driving through a mountain range or racing around a circuit. We like to try new things and push the envelope. I think that’s what we have in common with Audi. The challenge was far from easy but with the technicians’ help we were able to make the Audi R8 sing. The track is a cross between a live performance and an art installation where we challenge each other and ultimately create an intricate interplay. That’s right, we have a fifth band member now, one that excels at acceleration (laughs).” Sam De Win, Creative Director at Prophets: “This truly was a unique experience and that also goes for the collaboration with GOOSE and Wim Reygaert. The recording session took place in an insulated environment. The gas pedal was pressed or released to the rhythm of the track. It was wonderful to witness how raw revolutions per minute were suddenly transformed into electronic beats per minute...” Sofie Luyckx, PR Manager at Audi: “As the video progresses, you can clearly see the two elements blend together: the band and the car. It’s great to see how GOOSE puts our Audi R8 on a pedestal and integrates it on stage right next to the band.”
Tipo di Media Web Film
Lunghezza
Advertising Manager
Advertising Manager
Advertising Manager
Creative Director
Creative Team
Creative Team
Creative Team
Strategist
Account Manager
Account Manager
Casa di Produzione
Director

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