Titolo #Unwanted
Agenzia
McCann Belgrade
Campagna
#Unwanted
Cliente
Womans Right Center
Marca
Womans Right Center
Posted Agosto 2018
Settore Enti/Istituzioni/Organizzazioni no-profit
Trama In Montenegro, girls are so undervalued that women often undergo selective abortions. To provoke debate about this issue, Women's Rights Center teamed up with the national Eurovision song contest and pop star Katarina Bogicevic. The lyrics of the song featured the unspoken words of #unwanted girls who expressed their right to come into the world. The live event guaranteed huge impact and media coverage. Ironically the song came second, generating even more support.
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Relazioni Pubbliche
Lunghezza 127 seconds
Executive Creative Director
Jana Savic Rastovac
Creative Director
Sandra Vujović
Digital Creative Director
Vladimir Cosic
Art Director
Lidija Milovanovic
Art Director
Jelena Grahovac
Art Director
Saša Jovićević
Art Director
Kristina Jovanović
Art Director
Zdravko Kevrešan
Copywriter
Dubravka Petrović
Copywriter
Sandra Stojanović
Copywriter
Dom Butler
Designer
Bojan Čude
Account Director
Emina Azizi
Account Executive
Dunja Šoškić
Media Supervisor
Jelena Roganović
Managing Director
Jelica Jauković
Managing Director
Ivan Čelebić
Deputy CEO
Olivera Perković
Chief Executive Officer (CEO)
Vladimir Dimovski
PR Director
Marija Vicic
Photographer
Erik Messori
Fotografia / Illustrazione
CAPTA Images
Singer
Katarina Bogićević
Music Composer
Aleksandra Milutinović
Song producer
Darko Dimitrov
Executive Producer
Chris Cartwright
Senior digital media planner
Vučić Popović
Traffic Director
Dubravka Perišić
Chairman
Srđan Šaper
Global Executive Creative Director
Adrian Botan
Editor
Paul Jenkinson
Creative Director
Jana SaviÄ Rastovac
Creative Director
Sandra VujoviÄ
Associate Creative Director
Lidija MilovanoviÄ
COMMUNICATIONS DIRECTOR FOR CREATIVE EXCELLENCE ADRIATIC & NORDIC
Marija ViÄiÄ
Associate Creative Director
Dubravka PetroviÄ
Art Director
Jelena Grahovac
Regional Account Director
Emina Azizi
Digital Creative Director
Vladimir ÄosiÄ
INNOVATION EXCELLENCE ART DIRECTOR
Zdravko Kevrešan
Art Director
SaÅ¡a JoviÄeviÄ
Managing Director
Jelica JaukoviÄ
Graphic Designer
Bojan Äude
Account Executive
Dunja Å oÅ¡kiÄ
Managing Director
Ivan ÄelebiÄ
Media Supervisor
Jelena RoganoviÄ
Digital Media Planner
VuÄiÄ PopoviÄ
Creative Traffic
Dubravka PeriÅ¡iÄ
Deputy CEO
Olivera PerkoviÄ
CEO
Vladimir Dimovski
Chairman
SrÄan Å aper
Composer
Aleksandra MilutinoviÄ
Singer
Katarina BogiÄeviÄ
Song producer
Darko Dimitrov
Senior Art Director
Kristina JovanoviÄ
Photographer
Erik Messori
Global ECD, President Creative Europe
Adrian Botan
Senior Editor & Post Production Supervisor
Paul Jenkinson
Executive Producer
Chris Cartwright
Creative Writer
Dom Butler
Copywriter
Sandra StojanoviÄ
Entrant Company
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