Dom Butler
Creative Director/Art Director at McCann London
London, Regno Unito
Titolo#Unwanted
Agenzia
Campagna #Unwanted
Cliente Womans Right Center
Marca Womans Right Center
PostedAgosto 2018
Settore Enti/Istituzioni/Organizzazioni no-profit
Trama In Montenegro, girls are so undervalued that women often undergo selective abortions. To provoke debate about this issue, Women's Rights Center teamed up with the national Eurovision song contest and pop star Katarina Bogicevic. The lyrics of the song featured the unspoken words of #unwanted girls who expressed their right to come into the world. The live event guaranteed huge impact and media coverage. Ironically the song came second, generating even more support.
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Global Executive Creative Director
Editor
Creative Director Jana Savić Rastovac
Creative Director Sandra Vujović
Associate Creative Director Lidija Milovanović
COMMUNICATIONS DIRECTOR FOR CREATIVE EXCELLENCE ADRIATIC & NORDIC Marija Vićić
Associate Creative Director Dubravka Petrović
Art Director Jelena Grahovac
Regional Account Director Emina Azizi
Digital Creative Director Vladimir Ćosić
INNOVATION EXCELLENCE ART DIRECTOR Zdravko Kevrešan
Art Director Saša Jovićević
Managing Director Jelica Jauković
Graphic Designer Bojan Čude
Account Executive Dunja Šoškić
Managing Director Ivan Čelebić
Media Supervisor Jelena Roganović
Digital Media Planner Vučić Popović
Creative Traffic Dubravka Perišić
Deputy CEO Olivera Perković
CEO Vladimir Dimovski
Chairman Srđan Šaper
Composer Aleksandra Milutinović
Singer Katarina Bogićević
Song producer Darko Dimitrov
Senior Art Director Kristina Jovanović
Photographer Erik Messori
Global ECD, President Creative Europe Adrian Botan
Senior Editor & Post Production Supervisor Paul Jenkinson
Executive Producer Chris Cartwright
Creative Writer Dom Butler
Copywriter Sandra Stojanović
Entrant Company McCANN BELGRADE
Idea Creation MCCANN PODGORICA
Idea Creation McCANN BELGRADE
Production MCCANN PODGORICA
Production McCANN BELGRADE
PR MCCANN PODGORICA
PR McCANN BELGRADE
Media Placement MCCANN PODGORICA
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