Tavinho Carvalho
Directeur de création at Bravo/BBG
Fortaleza, Brasile
TitoloMama Dance
Agenzia
Campagna Mama Dance
Cliente CRIO Hospital
Marca CRIO Hospital
Data di Prima Diffusione/Publicazione 2017 / 10
Settore Pubblica sicurezza, salute, igiene
Slogan Self-exam is so simple that you can do it even by dancing
Trama Breast cancer is the first leading cause of death by cancer among women around the world, with about 522 thousand deaths estimated each year. This corresponds to 22% of new cases each year (www.inca.gov.br). It’s not news that music is used to transmit messages, information and learning. However, in this occasion, its spreading potential has been useful in order to embrace a noble cause: breast cancer prevention, motivated by Pink October. We took advantage of the mania of channels that show choreographies of current hit songs to also achieve our own. We are talking about Mama Dance, a spontaneous way that we found to alert about a serious subject. We did this in order to show that self-exam is so simple that one can do it even by dancing.
Tipo di Media Stampa e stampati
Chief Executive Officer (CEO)
Content Director
Creative Director
Copywriter
Art Director
Video Production Company
Video Production Company
Audio Post Production
Audio Post Production

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