Titolo | Go Back To Africa |
Agenzia | FCB/SIX |
Campagna | Go Back To Africa |
Cliente | Black & Abroad |
Marca | Black & Abroad |
Data di Prima Diffusione/Publicazione | 2019 / 4 |
Settore | Organizzazione viaggi |
Trama | Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative. |
Tipo di Media | Interattivo |
Lunghezza | |
Market | Canada |
Post Produzione | Rooster Post Production |
Executive Creative Director | Ian Mackenzie |
Associate Creative Director | Frederick Nduna |
Associate Creative Director | Andrew Bernardi |
Copywriter | Curtis Chapman |
Designer | Ramon Charles |
Account Director | Fraser Jackson |
Integrated Producer | Gillian Morrison |
Producer | Kristine Lippett |
EVP Strategy | Anna Percy-Dove |
Strategy Director | Paul Hanlon |
Strategist | Simran Kaur |
Data Analytics Manager | Andrew Yang |
Data Analyst | Abdul Dau |
VP, Head of Data and Technology | Jacob Ciesielski |
Product & Technology Solutions | John Sime |
Front End Developer | Heung Lee |
President | Andrea Cook |
SVP, Director of Global Communications & PR | Melanie Mitchem |
Agency | FCB/SIX |
Editor | Jeff Poremba |
Editor | Colin Murdock |
Assistant Editor | Shane Preston |
Executive Producer | Yumiko Suyama |
Executive Producer | Kristen Van Fleet |
Media Agency | Initiative |
PR manager | Shannon Stephaniuk |
PR Agency | Glossy |
Music & Sound Design | Grayson Matthews |
Music Producer | Mark Domitric |
Sound Engineer | Vlad Nikolic |
Media Producer | Nicholas Shaw |