Shannon Stephaniuk
Public Relations at FCB Canada
Toronto, Canada
TitoloGo Back To Africa
Agenzia
Campagna Go Back To Africa
Cliente Black & Abroad
Marca Black & Abroad
Data di Prima Diffusione/Publicazione 2019 / 4
Settore Organizzazione viaggi
Trama Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative.
Tipo di Media Interattivo
Lunghezza
Market Canada
Post Produzione
Executive Creative Director
Associate Creative Director
Associate Creative Director
Copywriter
Designer
Account Director
Integrated Producer
Producer
EVP Strategy
Strategy Director
Strategist
Data Analytics Manager
Data Analyst
VP, Head of Data and Technology
Product & Technology Solutions
Front End Developer
President
SVP, Director of Global Communications & PR
Agency
Editor
Editor
Assistant Editor
Executive Producer
Executive Producer
Media Agency
PR manager
PR Agency
Music & Sound Design
Music Producer
Sound Engineer
Media Producer

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