Bulmers Irish Cider - "The Alchemy of The Orchard"

Red Rage Films

Red Rage Films Dublin, Irlanda

Premi

1664

Marca: Bulmers Irish Cider
Paese: Irlanda

Cliente: Bulmers

Titolo	The Alchemy of The Orchard
Agenzia	Red Rage Films
Campagna	The Alchemy of The Orchard
Cliente	Bulmers
Marca	Bulmers Irish Cider
Posted	Ottobre 2021
Settore	Birre
Filosofia	The Alchemy of The Orchard is an immersive story of music, visuals and sound, celebrating social reconnection. It takes us from the orchard, where cider is born, right through to that cathartic release when people finally come together again after time apart. The campaign was filmed across 18 months due to Covid - the same time it takes to create a pint of Bulmers - and celebrates the simple moment when 'time bears fruit'. I composed the music and sound design for the campaign in parallel to create an engaging, rhythmic soundscape full of visceral detail. The idea of time is deep-rooted in the film, with time-shifting into slow motion at key moments to highlight the journies and how they're all interconnected: from pollination to pour, from performance to perfection. A big part of the campaign was the idea of music being intrinsic to Irish culture - we placed a piano in the orchard and I brought it to life with vines and immersive sound design to emphasise this connection - the piano performs a musical motif that grows into the score, taking us from the orchard right into the soundtrack. You can hear at the end the piano melodies are reinvented into a fully-fledged euphoric anthem, packed with the vibrancy of meaningful social experiences. The band also performed a live cover of the composed music on set to make sure the sensation of the performance was authentic for the film.
Tipo di Media	Televisione
Lunghezza	60 seconds
Casa di Produzione	Red Rage Films
Post Produzione	Windmill Lane
Sound Engineer	denis kilty
Creative Director, Copywriter	Mark Nutley
Creative Director, Copywriter	Patrick Hamill
Agency Producer	Dave Brady
Music	denis kilty
Director	Brian Burnin
Casa di Produzione	Ponder Films
Producer	Paul Holmes
Marketing Manager	Karl Donnelly
VFX Artist	Manus Goan
Editor	Philip Cullen
Colorist	Matt Branton