Bolanle Akintomide
Head, Production at Up In The Sky NG
Nigeria, Nigeria
TitoloQuestions
Agenzia
Campagna Stop The Blame
Cliente Project Alert Violence Against Women
Marca Project Alert Violence Against Women
Data di Prima Diffusione/Publicazione 2017 / 11
Settore Enti/Istituzioni/Organizzazioni no-profit
Slogan STOP THE BLAME
Trama IN THIS SHORT SPOT ON VICTIM BLAMING FROM PROJECT ALERT, A MAN HAS SOMETHING TAKEN FROM HIM…AND THEN THINGS GET WORSE
Filosofia This short film was shot using a contrast style - lure you in to feel empathy for a wrongly accused man (victim) and then switch the scenario to a woman facing unfair victim blaming
Problema In Nigeria, victims of domestic abuse are daily faced with secondary abuse - victim blaming and shaming. This happens both online and offline by both men and women. It is one of the reasons many victims do not come forward or leave abusive relationships.
Risultato So far, the campaign hashtag has generated over 1.5m mentions and a social media reach of over 1m across all social media chann

The short film trended on Twitter with the simultaneous tweeting and retweeting, leading to ongoing discussions and positive sentiments by the public finally seeing how harmful and unfair secondary abuse is. Popular blogs have also picked up the film for review.
Tipo di Media Web Film
Lunghezza
Più informazioni http://www.projectalertnig.org/
Copywriting
Chief Agency Producer
Creative Director
Illustrator
Brand Management/Strategy

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