Titolo | Questions |
Agenzia | Up In The Sky |
Campagna | Stop The Blame |
Cliente | Project Alert Violence Against Women |
Marca | Project Alert Violence Against Women |
Data di Prima Diffusione/Publicazione | 2017 / 11 |
Settore | Enti/Istituzioni/Organizzazioni no-profit |
Slogan | STOP THE BLAME |
Trama | IN THIS SHORT SPOT ON VICTIM BLAMING FROM PROJECT ALERT, A MAN HAS SOMETHING TAKEN FROM HIM…AND THEN THINGS GET WORSE |
Filosofia | This short film was shot using a contrast style - lure you in to feel empathy for a wrongly accused man (victim) and then switch the scenario to a woman facing unfair victim blaming |
Problema | In Nigeria, victims of domestic abuse are daily faced with secondary abuse - victim blaming and shaming. This happens both online and offline by both men and women. It is one of the reasons many victims do not come forward or leave abusive relationships. |
Risultato | So far, the campaign hashtag has generated over 1.5m mentions and a social media reach of over 1m across all social media chann The short film trended on Twitter with the simultaneous tweeting and retweeting, leading to ongoing discussions and positive sentiments by the public finally seeing how harmful and unfair secondary abuse is. Popular blogs have also picked up the film for review. |
Tipo di Media | Web Film |
Lunghezza | |
Più informazioni | http://www.projectalertnig.org/ |
Copywriting | JESSICA IWAYEMI |
Chief Agency Producer | Bolanle Akintomide |
Creative Director | Omaga Idirigbe |
Illustrator | Olisa Ogbolu |
Brand Management/Strategy | Olawale Mada |