Libération - "Libé des réfugiés"

FRED & FARID

FRED & FARID Global

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16821

Questo spot fa parte della collezione ACT Responsible

Marca: Libération
Paese: Francia

Cliente: Libération

Titolo	Libé des réfugiés
Brief	Everyone has an opinion about refugees, but when do the refugees get a chance to speak for themselves? That chance came when the French newspaper Libération allowed refugees to write and edit an entire issue. The 21 refugees from different origins came together to explain how they saw France and the topical news of the day. Instead of being spoken about, the refugees themselves were given a voice.
Agenzia	FRED & FARID
Campagna	Libé des réfugiés
Cliente	Libération
Marca	Libération
Posted	Mag 2017
Settore	Giornali, Libri, Periodici
Trama	Refugees are described as a problem in medias that people refuse to have a gaze on because they don’t feel responsible for it. To switch people perception and give their own identity back the best solution was to let them speak on their behalf. On March 7th we decided to give them the whole paper for 1 day. An entire Liberation issue was written by 21 refugees from an array of origins with one challenge: explain beyond today’s news how they see France. A paper by the refugees but not on refugees
Tipo di Media	Case Study
Lunghezza	140 seconds
Chief Creative Officer	Frédéric Raillard
Chief Creative Officer	Farid Mokart
Executive Creative Director	Olivier Lefebvre
Creative Director	Etienne Renaux
Creative Director	Nicolas Berthier
Art Director	Etienne Renaux
Art Director	Nicolas Berthier
Copywriter	Etienne Renaux
Copywriter	Nicolas Berthier
Creative Director	Julien-Pierre Mallet
Art Director	Julien-Pierre Mallet
Copywriter	Julien-Pierre Mallet
PR manager	Jalila Levesque
PR manager	Marie Nguyen
Account Supervisor	Philippine Mesmin
Account Supervisor	Thibault Loué
Brand Management	Laurent Joffrin
Brand Management	Grégoire Biseau