Dorien Mathijssen
Strategist at mortierbrigade
Belgio
TitoloThe Bike Light lane
Agenzia
Campagna Bike Light Lane
Cliente Bike For Brussels
Marca Bike For Brussels
PostedGennaio 2018
Settore Advertising Agencies
Trama 1 cyclist in 4 rides without a bike light in Brussels, putting themselves and others at risk of serious accidents. To tackle this problem, independent agency mortierbrigade came up with an innovative experience for their client Bike for Brussels: the first “Bike Light Lane”. In a tunnel, cyclists without lights were detected and experienced what could happen to them first hand.
Tipo di Media Interactive Outdoor Experience
Lunghezza
Advertising Manager
Advertising Manager
Advertising Manager
Creative Director
Creative Director
Creative Director
Creative Team
Creative Team
Creative Team
Head of TV
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Social Media Expert
Digital Project Manager
Designer
Casa di Produzione
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