Child Focus - "Coins of Hope"

VML

VML Antwerp, Belgio

5771

Titolo	Coins of Hope
Agenzia	VML
Campagna	Coins of Hope
Cliente	Child Focus
Marca	Child Focus
Posted	Marzo 2017
Settore	Istituzioni/Associazioni
Trama	Every two minutes a child goes missing in Europe. While abductions often make headlines, media attention wanes over time. Child Focus drums up awareness for Intentional Missing Children's Day with its Coins of Hope campaign. The 1 million coins brought into circulation featured the face of a boy who went missing over 20 years ago. The website tracks the coins spreading throughout Europe and the world as citizens and celebrities posted photos with #CoinsOfHope on an interactive map. With all the generated attention, Mansour Safi, a missing child, was reunited with his family.
Tipo di Media	Case Study
Lunghezza	130 seconds
Creative Director	Manuel Ostyn
Creative Director	Pieter Staes
Creative Director	Sam De Volder
Creative Director	Mateusz Mroszczak
Art Director	Kate Bellefroid
Copywriter	Jolien Tuyteleers
Agency Producer	Ingeborg Van Hoof
Agency Producer	Annelies Deneckere
Design Director	Max Heirbaut
Account Manager	Seppe Dogge
Account Manager	Jentina Van Eynde
Sound Engineer	Mathias Lewis
Sound Engineer	Eli Sundermann
Chief Strategy Officer	Toon Diependaele
Strategic Planner	Katleen De Vlieger