|Campagna||The Bottom 100|
|Marca||The Fund for Peace|
|Data di Prima Diffusione/Publicazione|
|Filosofia||This whole campaign was designed to shift the conversation from the world’s richest to the world’s poorest. The Bottom 100 was created to tell the stories of those on the other end of the world’s rich lists, to put a human face to the millions displaced by conflict and persecution. This campaign told these 100 stories around the world, engaging audiences through social, digital, out of home and printed media, events and PR.|
|Risultato||The campaign was planned to launch through PR, generating global exposure through earned media, and across multiple digital, social, outdoor and printed channels.|
|Tipo di Media||Stampa e stampati|
|Executive Creative Director||Stuart Turner|
|Executive Creative Director||Seamus Higgins|
|Executive Creative Director||Tim Green|
|Art Director||Jeremy Hogg|
|Art Director||Tom Twiby|
|Head of Design||Darren Cole|
|Client Business Sector||Alex Ball|
|Account Manager||Maggie de Goede|
|Print Lead||Thea Clausen|
|Studio Artist||Jonathan Wilson|
|Studio Artist||Pip Snelling|
|Developer (Front and Back)||Shannon Hochkins|
|Developer (Front and Back)||Le Pradeep|
|Developer (Front and Back)||Trevor Ko|
|Developer (Front and Back)||Brendan Betheldo|
|Developer (Front and Back)||Alec Pirillo|
|Social Content||Mark McKissock|
|Social Content||Edwin Concubierta|
|Head of Experience||Adam Shutler|
|Digital Producer||Peter Segerer|
|Digital Producer||Megan Evans|
|Tech Lead||Yoann Bernex|
|Tech Lead||Thao Mcavoy|
|Tech Lead||Matt Watson|
|Trading Manager||Melanie Colwell|
|Chief Executive Officer (CEO)||James Wright|
|Head of Consumer||Adam Freedman|
|Account Manager||Jackie Holt|
|Account Manager||Andrea Philips|
|Account Manager||Simone Mckay|
|Head of Production||Sam Perry|
|Executive Director||J.J. Messner|
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