Adam Freedman
TIT130 at Host Havas
Sydney, Australia
TitoloThe Bottom 100
Agenzia
Campagna The Bottom 100
Cliente FFP
Marca The Fund for Peace
Data di Prima Diffusione/Publicazione
Settore Enti/Istituzioni/Organizzazioni no-profit
Filosofia This whole campaign was designed to shift the conversation from the world’s richest to the world’s poorest. The Bottom 100 was created to tell the stories of those on the other end of the world’s rich lists, to put a human face to the millions displaced by conflict and persecution. This campaign told these 100 stories around the world, engaging audiences through social, digital, out of home and printed media, events and PR.
Risultato The campaign was planned to launch through PR, generating global exposure through earned media, and across multiple digital, social, outdoor and printed channels.
Tipo di Media Televisione
Lunghezza
Executive Creative Director
Executive Creative Director
Executive Creative Director
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Head of Design
Designer
Client Business Sector
Account Manager
Print Lead
Designer
Designer
Designer
Designer
Designer
Designer
Studio Artist
Studio Artist
Developer (Front and Back)
Developer (Front and Back)
Developer (Front and Back)
Developer (Front and Back)
Developer (Front and Back)
Social Content
Social Content
Head of Experience
Digital Producer
Digital Producer
Tech Lead
Tech Lead
Tech Lead
Director
Director
Director
Tester
Trading Manager
Chief Executive Officer (CEO)
Head of Consumer
Account Manager
Account Manager
Account Manager
Head of Production
Producer
Editor
Retoucher
Stylist
Executive Director

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