Patrón Tequila - "62 Hands - The Pursuit of Patrón"

Publicis Sapient

Publicis Sapient Boston, Stati Uniti

4308

Marca: Patrón Tequila
Paese: Stati Uniti

Cliente: The Patrón Spirits Company

Titolo	62 Hands - The Pursuit of Patrón
Agenzia	Publicis Sapient
Campagna	62 Hands - The Pursuit of Patrón
Cliente	The Patrón Spirits Company
Marca	Patrón Tequila
Data di Prima Diffusione/Publicazione	2017 / 10
Settore	Liquori/Aperitivi
Trama (Lingua Originale)	Despite dominating the ultra-premium tequila market, mixologists and consumers question Patrón’s as an artisanal tequila which contributes to the lack of consideration for usage in craft cocktails. We created a 60-second film to support the keynote address at an internal event to build excitement for Patrón’s bartender and trade outreach initiatives. Secondly, the film was released across Patrón’s social channels to increase awareness and consideration for usage in craft cocktails. The film that juxtaposes Patróns handcrafted story with the making of a hand-crafted. Our film shows how 60 hands make every bottle of Patrón and how the last 2 hands of your mixologist craft it just for you. The 62 Hands film has received more than 60K views across Vimeo and Facebook. In addition to online distribution, the film was also selected to run on one episode of Bravo’s Top Chef where Patrón was the featured.
Risultato (Lingua Originale)	The 62 Hands film has received more than 60K views across Vimeo and Facebook. In addition to online distribution, the film was also selected to run on one episode of Bravo’s Top Chef where Patrón was the featured product in a quickfire challenge.
Tipo di Media	Web Film
Lunghezza	82 seconds
MOTION DESIGN	Luther Himes
Copywriter	Emily Starolis
Art Director	Mike Sakoonserksadee
Designer	David Jameson
Designer	Luke Kiely
Client Partner	Jessie Bloede
Project Manager	Rachel Barber
Account Planning Director	Beth Stone
Central Production Lead	Kirsten Harthill
Casa di Produzione	Kamp Grizzly