| Titolo | 30,000 cars |
| Agenzia | Forsman & Bodenfors Göteborg |
| Campagna | 30,000 cars |
| Cliente | Västtrafik Public Transport |
| Marca | Västtrafik |
| Posted | Novembre 2019 |
| Settore | Trasporto Aereo, Ferroviario, Automobilistico, Marittimo. |
| Trama | Every day in the western region of Sweden, 250,000 commuters travel by car, creating severe gridlocks and CO2 emissions. Västtrafik, the local public transport company, wants more people to take the bus. The best way to spark change is to offer an alternative, so in this campaign, 30,000 free trial passes were given out to car drivers. By building a mesmerizing toy car installation, we made this big figure tangible. With the film – all done without CGI – we illustrated the massive impact of the initiative. |
| Tipo di Media | Televisione e Cinema |
| Advertiser's Supervisor | Susanne Eriksson |
| Account Director | Greger Andersson |
| Account Executive | Helen Johansson |
| Art Director | Lars Jansson |
| Copywriter | Pontus Caresten |
| Designer | Christoffer Persson |
| PR Strategist | Robert Johnsson |
| PR Strategist | Sebastian Nowacki |
| Account Planner | Anita Rafiei |
| Art | Ebba Chambert |
| Art | Oscar Andersson |
| Art | Linden Carte |
| Art | Mira Cederwall Victorin |
| Art | Nathalie Ruejas Jonson |
| Art | Linnéa Teljas Puranen |
| Art | Gustav Gigi Sandin |
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