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Più
Pascal Routhier
Lead Strategist
at
Rethink
Montreal, Canada Area, Canada
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Work
Premi
My Latest Work
SEE ALL WORK
Diner
Diner
Diner
Heinz Ketchup Fraud (Board)
Riassunto
I help brands connect with people in more relevant ways.
Sector Experience
Maionese, Ketchup, Senape
Negozi al dettaglio di prossimita'
Abbigliamento sportivo
State Employment, Forces & Police Recruitment
Turismo
Equipaggiamento sportivo, Sport
Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili
Enti/Istituzioni/Organizzazioni no-profit
Istituzioni/Associazioni
Distribuzione
Fondazioni caritatevoli, Volontariato
Cultura, Tempo libero e Sport
Negozi di abbigliamento e accessori
Più
Premi
2023 CLIO Health
2023 Cannes Lions International Festival of Creativity
2023 LIA
2023 AdForum Business Creative Report
2023 D&AD Awards
2023 ANDY Awards
2023 The Webby Awards
2022 Epica Awards
2022 D&AD Awards
2022 CLIO Awards
2021 Epica Awards
2020 Epica Awards
2019 Cannes Lions International Festival of Creativity
2019 Epica Awards
2019 The One Show
2018 Epica Awards
Più
People I worked with
Xavier Blais
Partner, Creative Director
Rethink
Maxime Sauté
ECD
Dentsu Ceative
Nicolas Quintal
Executive Creative Director
Rethink Communications Inc.
Mike Dubrick
Chief Creative Officer
Rethink Communications Inc.
Aaron Starkman
Partner, Creative Director
Rethink Communications Inc., Toronto
My Work
SEE ALL WORK
1511
Ability Signs
MARCA:
Decathlon
AGENZIA:
Rethink Communications Inc.
1280
Ability Signs
MARCA:
Decathlon
AGENZIA:
Rethink Communications Inc.
1161
Ability Signs (Board)
MARCA:
Decathlon
AGENZIA:
Rethink Communications Inc.
1900
Le vrai costume d'infirmière
MARCA:
Ordre des infirmières et infirmiers du Québec
AGENZIA:
Rethink Communications Inc.
7826
Unofficial Museums
MARCA:
Ottawa Tourism
AGENZIA:
Rethink Communications Inc.
2277
Decathlon Ability Signs
MARCA:
Decathlon
AGENZIA:
Rethink Communications Inc.
1795
There's no sport like the holidays
MARCA:
Decathlon
AGENZIA:
Rethink Communications Inc.
2299
Colours of Pride
MARCA:
International Day Against Homophobia and Transphobia
AGENZIA:
Rethink Communications Inc.
3608
Pride Flag (eng)
MARCA:
Fondation Emergence
AGENZIA:
Rethink Communications Inc.
Positions
Lead Strategist
Rethink Communications Inc.
Montreal, Canada
April 2017 - Present (6 anni 11 mesi)
Visualizza Profilo
Work
Premi
1511
Ability Signs
MARCA:
Decathlon
AGENZIA:
Rethink Communications Inc.
1280
Ability Signs
MARCA:
Decathlon
AGENZIA:
Rethink Communications Inc.
1161
Ability Signs (Board)
MARCA:
Decathlon
AGENZIA:
Rethink Communications Inc.
1900
Le vrai costume d'infirmière
MARCA:
Ordre des infirmières et infirmiers du Québec
AGENZIA:
Rethink Communications Inc.
7826
Unofficial Museums
MARCA:
Ottawa Tourism
AGENZIA:
Rethink Communications Inc.
2277
Decathlon Ability Signs
MARCA:
Decathlon
AGENZIA:
Rethink Communications Inc.
1795
There's no sport like the holidays
MARCA:
Decathlon
AGENZIA:
Rethink Communications Inc.
2299
Colours of Pride
MARCA:
International Day Against Homophobia and Transphobia
AGENZIA:
Rethink Communications Inc.
5066
Pride Flagging
MARCA:
International Day Against Homophobia and Transphobia
AGENZIA:
Rethink Communications Inc.
2420
Get Outside, 2
MARCA:
Decathlon
AGENZIA:
Rethink Communications Inc.
2968
Get Outside
MARCA:
Decathlon
AGENZIA:
Rethink Communications Inc.
2974
The ad that aired once
MARCA:
International Day Against Homophobia and Transphobia
AGENZIA:
Rethink Communications Inc.
7526
Pride Shield
MARCA:
Fondation Emergence
AGENZIA:
Rethink Communications Inc.
6233
The Pride Shield
MARCA:
Fondation Emergence
AGENZIA:
Rethink Communications Inc.
3897
LGBT Shield
MARCA:
Fondation Emergence
AGENZIA:
Rethink Communications Inc.
4748
The more you sweat, the more you get
MARCA:
Sports Experts
AGENZIA:
Rethink Communications Inc.
Più
2023 CLIO Health
2023 Cannes Lions International Festival of Creativity
2023 ANDY Awards
2023 The Webby Awards
2022 Epica Awards
2022 D&AD Awards
2022 CLIO Awards
2021 Epica Awards
2020 Epica Awards
2019 Cannes Lions International Festival of Creativity
2019 Epica Awards
2019 The One Show
2018 Epica Awards
Strategic Planner
Cossette Communication-Marketing
Montréal, Canada
July 2012 - April 2017 (4 anni 9 mesi)
Visualizza Profilo
Descrizione
Communications and branding strategies -- positioning, brand architecture, channels, messaging --, customer experience, consumer research, market analysis, trend monitoring, etc.
I've worked with brands such as Gaz Métro, Loto-Québec, General Mills, Liberté, Saputo, Tourisme Québec and Camoplast Solideal
Più
Education
Masters in Marketing
HEC Montreal, Montréal, Quebec
2006 - 2008 (2 anni)
My thesis was about self-branding/impression management on a datingwebsite. It focused on the decoding and the interpretation of the self-brander's performance by the viewers.
Più
Bachelor in Marketing
HEC Montreal, Montréal, Quebec
2001 - 2004 (3 anni)
HEChange (welcoming exchange students), ISN (International Student Network), La Relève publicitaire 2004 (provincial advertising contest).
Più
Other professional activities
HEC Montreal, Montréal, Quebec
Teaching
August 2016 - Present (7 anni 7 mesi)
Course : Communication marketing Programs : Bachelor + Master
Più
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