Pascal Routhier

Pascal Routhier

Lead Strategist at Rethink
Montreal, Canada Area, Canada

Positions

Lead Strategist
Montreal, Canada
April 2017 - Present (6 anni 11 mesi)
Strategic Planner
Montréal, Canada
July 2012 - April 2017 (4 anni 9 mesi)
Communications and branding strategies -- positioning, brand architecture, channels, messaging --, customer experience, consumer research, market analysis, trend monitoring, etc.

I've worked with brands such as Gaz Métro, Loto-Québec, General Mills, Liberté, Saputo, Tourisme Québec and Camoplast Solideal

Education

Masters in Marketing

2006 - 2008 (2 anni)
My thesis was about self-branding/impression management on a datingwebsite. It focused on the decoding and the interpretation of the self-brander's performance by the viewers.

Bachelor in Marketing

2001 - 2004 (3 anni)
HEChange (welcoming exchange students), ISN (International Student Network), La Relève publicitaire 2004 (provincial advertising contest).

Other professional activities

HEC Montreal, Montréal, Quebec

Teaching
August 2016 - Present (7 anni 7 mesi)
Course : Communication marketing Programs : Bachelor + Master

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