| Titolo | Safest Route |
| Agenzia | Marcel |
| Campagna | Safest Route |
| Cliente | Groupama |
| Marca | Groupama |
| Data di Prima Diffusione/Publicazione | 2017 / 5 |
| Settore | Assicurazioni |
| Trama | Groupama and Marcel Agency, are launching LeTrajetLePlusSur.fr / TheSafestRoute.fr, the first free road safety platform based on government data pertaining to accidents and now available in open data. With this data, the website is able to generate and compare two itineraries in just a few clicks: the fastest route, traditionally suggested by GPSs and the safest route, one that is statistically the least dangerous. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Più informazioni | www.LeTrajetLePlusSur.fr |
| Casa di Produzione | Prodigious |
| Communications Director | Sylvain Burel |
| Brand Manager | Antoine Stattner |
| Brand Communications Manager | Perle Sun |
| Chief Executive Officer (CEO) | Charles Georges-Picot |
| Chief Executive Officer (CEO) | Pascal Nessim |
| Creative Chairman | Anne de Maupeou |
| Chief Creative Director | Dimitri Guerassimov |
| Chief Creative Officer | Fabien Teichner |
| Creative Director | Remy Aboukrat |
| Copywriter | Valéry du Peloux |
| Art Director | Youri Guerassimov |
| Digital Art Director | Eulalia Bartolomeu |
| Managing Partner | Nicolas Lévy |
| Managing Partner | Blandine Mercier |
| Account Director | Alexandre Kobylko |
| Project Manager | Valentin Moreau |
| Project Manager | Lucas Sengler |
| Strategic Planner | Sarah Lemarié |
| Social Media Manager | Nicolas Plasmondon |
| Chief Technology Officer | Louis Da Silva |
| Casa di Produzione | Kuest Prod |
| Editor | Mikael Arslanyan |