Dimitri Guerassimov
CEO/CCO at VML
Paris, Francia
TitoloMeeting
Titolo (Lingua Originale)La rencontre
Agenzia
Campagna Bike Accidents Prevention - INPES
Cliente Institut National de Prévention & d'Education pour la Santé
Marca INPES
PostedAprile 2003
Prodotto Everyday life accidents
Prodotto (Lingua Originale) Les accidents de la vie courante
Settore Road Safety
Slogan On A Bike, Wearing An Helmet Is Not Compulsory, But Is Just Essential
Slogan (Lingua Originale) A vélo, le port du casque c'est pas obligatoire, c'est juste indispensable
Trama Film made by BBDO CORPORATE


A morning, downtown, a young woman is biking carefully to her workplace, but without helmet. In the same way, a motorcyclist is wearing a full-face helmet. At an intersection, the cyclist is reaching a side and the motorcyclist the other one. Everyone retains his breath.... But our characters come safe and sound. They both park their vehicle, and while dropping to attach her anti-theft to the same post as that of the motorcyclist, the head of the young woman stroke violently against the helmet of the motorcyclist. She obviously hurt herself whereas he seems to have felt absolutely anything.
Trama (Lingua Originale) Film réalisé par BBDO CORPORATE


Un matin, en ville, une jeune femme se rend à son travail à vélo, prudemment mais sans casque. Parallèlement, un motard portant un casque intégral fait de même. A une intersection, la cycliste arrive d'un côté, le motard de l'autre, tout le monde retient son souffle.... Mais nos personnages arrivent à bon port. Tous deux garent leur véhicule, et c'est en baissant pour attacher son anti-vol au même poteau que celui du motard, que la tête de la jeune femme heurte violemment le casque du motard. Elle s'est visiblement fait mal alors que ce dernier semble n'avoir absolument rien senti.
Problema If the bicycle takes an increasingly significant place in the French people life, the severity of the bike accidents remains continuous. Each year in France, 255 cyclists are killed and 6520 are injured. In a bike fall, the head is touched more than once out of 3, with serious and even fatal consequences. According to a study carried out in the United States, wearing a helmet reduces by 80% cranial traumatisms and 88% brain lesions.
Problema (Lingua Originale) Si le vélo prend une place de plus en plus importante dans la vie des Français, la gravité des accidents à vélo reste constante. Chaque année en France, 255 cyclistes sont tués et 6520 sont bléssés. Lors d'une chute à vélo, la tête est touchée plus d'1 fois sur 3, avec des conséquences graves et pouvant même être fatales. Selon une étude réaisée aux Etats-Unis, porter un casque réduit de 80% les traumatismes crâniens et de 88% les lésions du cerveau.
Tipo di Media Televisione
Lunghezza
Market Francia
Advertising Manager
Art Director
Copywriter
Account Director
Account Director
Director
Casa di Produzione

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