Benoit Bertrand
Directeur des stratégies at DENTSU CREATIVE
Paris, Francia
TitoloFlying Blue invites us to join a new journey
Titolo (Lingua Originale)Flying Blue nous invite à un nouveau voyage
Agenzia
Campagna Flying Blue invites us to join a new journey
Cliente Air France KLM
Marca Flying Blue
Data di Prima Diffusione/Publicazione 2021
Settore Trasporto Aereo, Ferroviario, Automobilistico, Marittimo.
Filosofia Flying Blue has created a large-scale film that redefines the very notion of distance and sheds light on the programme's twofold mission: to enrich the travel experience and offer new opportunities to earn and spend Miles on a daily basis. By placing the traveller and his emotions at the heart of the film, Flying Blue echoes the aspirations of these current times and its profound changes in terms of travel. Today, more than ever, travel can take on an infinite number of forms: we are capable of going to the edge of the world to reveal what is hidden within us, but also of being transported to another universe without moving an inch.
Problema (Lingua Originale) Flying Blue a imaginé un grand film choral qui redéfinit la notion même de distance et qui éclaire la double mission du programme : enrichir l'expérience de voyage et offrir de nouvelles opportunités pour gagner et dépenser des Miles au quotidien. 
Le film alterne entre images de paysages grandioses et moments plus intimes, emmenant ainsi le spectateur à la découverte d’une multitude de voyages : physique, émotionnel, imaginaire…
 
En remettant au centre le voyageur et ce qui l’anime, Flying Blue fait écho aux aspirations de l’époque et ses évolutions profondes en termes de voyage.
 
Aujourd’hui, plus que jamais, celui-ci peut prendre une infinité de formes : nous sommes capables d’aller au bout du monde pour révéler ce qui se cache en nous mais également d’être transporté dans un autre univers sans bouger d’un centimètre. 
Tipo di Media Televisione
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