Al Etihad CB - "The Librarian"

HoC Dubai

HoC Dubai Dubai, Emirati Arabi

Premi

8269

Marca: Al Etihad CB
Paese: Emirati Arabi

Cliente: Al Etihad Credit Bureau

Titolo	The Librarian
Agenzia	HoC Dubai
Campagna	The Librarian
Cliente	Al Etihad Credit Bureau
Marca	Al Etihad CB
Data di Prima Diffusione/Publicazione	2021 / 8
Settore	Finanza/Assicurazioni
Slogan	Every word kept counts
Trama	‘Majd and The Librarian’ tells the story of a young boy borrowing a book from his local library and forgetting to return it, only to rediscover the book many years later. The opening sequence features a young man finding a dust-covered copy of ‘The Arabian Nights’ in a box whilst clearing out his attic, which takes him back in time to the library where he borrowed it as a child, reminding him of the kind librarian who had encouraged him to take an interest in reading. As an adult, he returns to the library where the male librarian has been replaced by a young woman, who opens a locker to reveal a pile of books and a note left to the boy by the old man with the message: ‘Every word kept. Counts’. No dialogue is necessary in this touching animation, which sensitively and simply recounts the story as an allegory for borrowing something and keeping your word to return or pay it back.
Tipo di Media	Web Film
Lunghezza	170 seconds
Managing Director	Natalie Shardan
Chief Strategy Officer	Frances Valerie Bonifacio
Executive Creative Director	Akhilesh Bagri
Copywriter	Akhilesh Bagri
Copywriter	Georgia Fattoracci
Creative Director	Andre Couto
Creative Director	Saleh Elghatit
Art Director	Kenneth Barnes
Art Director	Kunal Gagwani
Global Executive Creative Director	Jason Romeyko
Communications Director	Lee Sharrock
Casa di Produzione	Hanzo Films Dubai
Executive Producer	Hijaz Moosa
Image Design	Vulturehead studio
Director	Esfandiar Haji
Director	Shahriar Ghatre
Production Manager	Elahe Khalili
Music Composer	Saman Aboutaleb
Image Design	Reyhane Mirhashemi
Image Design	Hadi Tabas
Image Design	Babak Arjmand
Image Design	Niloofar Behbud
Image Design	Ali Honarpour
Image Design	Esfandiar Haji
Image Design	Yasaman Hossein
Advertising Manager	Daniele Lavalle
Advertising Manager	Khalid Mohammad
Advertising Manager	Maitha Ahmed
Advertising Manager	Khulood Hamad