| Titolo | #DillyGallopChallenge (Case Film) |
| Agenzia | House of Communication Zurich |
| Campagna | #DillyGallopChallenge |
| Cliente | DillySocks |
| Marca | DillySocks |
| Data di Prima Diffusione/Publicazione | 2021 / 5 |
| Settore | Tights, Socks, Stockings |
| Filosofia | Do it, do it, do the silly walk! Serviceplan Switzerland and Swiss startup DillySocks came up with a bonkers idea to promote a 2 for 1 offer on TikTok: they invented the #DillyGallopChallenge, which took off with influencers doing and galloping with socks on hands and feet. The result: 12.5 million views of the 2 for 1 sock ad. How could DillySocks reach Generation Z and let them know about a 2 for 1 offer on their range of cool, colourful cool socks? Dilly Socks is a Millennial brand loved by Instagram users, but with the #DillyGallopChallenge they successfully reached out to Gen Z on TikTok. Since people are bipedal – 2 legs, 2 feet, 2 socks - why would anyone need 4 socks? The creative solution came in the form of a horse – horses have 4 legs, so why not invent a viral dance with an original ‘Do the silly walk’ song, and enlist a stellar cast of influencers to demonstrate it to a TikTok audience? Influencers Michelle Melody, Ava Vogel, Jean Carly, Geo Cadiias, Quoc-Anh Dao, Simo Bonito, Taulant Gashnjani and Eric Luthi recorded videos doing the #DillyGallopChallenge, and DillySocks posted them on TikTok with a promo code, leading users to a 2 for 1 offer through their online shop. And Boom! Cut to countless imitations and a viral hit, leading to an increase of more than 30,000% in DillySocks’ TikTok following. |
| Tipo di Media | Social Media |
| Lunghezza | |
| Chief Executive Officer (CEO) | Pam Hügli |
| Chief Creative Officer | Raul Serrat |
| Executive Creative Director | Marcin Baba |
| Creative Director | Michael Kathe |
| Creative Director | Thomas Lüber |
| Art Director | Hanning Beland |
| Copywriter | Peter Liptak |
| Copywriter | Henry Clarke |
| Graphic Designer | Terence Fuchs |
| Graphic Designer | Carina Kienzle |
| Account Management | Livia Küpfert |
| Agency Producer | Nathalie Jakober |
| Content & Corporate Communications | Mareike Pässler |
| Director / Photographer | Dominic Shota |
| Director / Photographer | Kurt Bösiger |
| Director / Photographer | Per Kasch |
| Video Production and Motion Design | Dominic Shota |
| Global Executive Creative Director | Jason Romeyko |
| Casting | Find a Face |
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