| Titolo | Cowboy (SP) |
| Agenzia | Saatchi & Saatchi Duke |
| Campagna | Always a Better Way |
| Cliente | Toyota Motor Corporation |
| Marca | Toyota |
| Data di Prima Diffusione/Publicazione | 2013 / 2 |
| Prodotto | Verso |
| Settore | Auto Nuove |
| Trama | The print, outdoor and online work communicates the idea in simple words with children’s handwriting and drawing telling how the Verso intensifies the heroic aspect of their fathers. |
| Tipo di Media | Stampa e stampati |
| Account Manager | Stephane Rydlewski |
| Account Manager | Dario Giustini |
| Account Manager | Luca Neyroz |
| Advertising Manager | Gilles Quetel |
| Advertising Manager | Henry de Cumont |
| Executive Creative Director | Anne Cécile Tauleigne |
| Creative Director | Jason Romeyko |
| Art Director | Vincent Berard |
| Copywriter | Rafael Genu |
| Director | Simon Willows |
| Casa di Produzione | NOSE PH |
| Producer | Benjamin Besnainou |
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